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Today’s Hallmark of Valentine’s Day
I can still remember myself as a school girl, watching those tear-jerker Hallmark commercials that reminded us, “When you care enough to send the very best …” And I know I’ve flipped over a card or...
View ArticleHow to Use Integrated Marketing Management to Improve the Customer Experience
Anyone who has ever waited with anticipation to see what rewards appear at the bottom of their drugstore receipt knows firsthand the simple beauty of an integrated marketing management program. Was it...
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Data-Driven Marketing Step Five: Process Is The New Black
As I wrap up this five-part series designed to help you implement data-driven marketing, it’s time to talk about process. Granted, process is usually not a hot topic among marketers; most can’t imagine...
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Teradata Applications Expands Data-Driven Marketing Delivered In The Cloud
Data-driven marketing was a hot topic at the 2013 Teradata PARTNERS event. But what exactly is it? Just to make sure we’re all on the same page, let me break it down. First, when I talk about “data,” I...
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How To Embrace The Five Steps Of Data-Driven Marketing
At its core, data-driven marketing centers on one thing and one thing only: propelling value by engaging customers more effectively. That may sound straightforward at first, but I can assure you, the...
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Five Things Marketers Need To Know About Google’s Hummingbird Update
It’s not unusual for Google to fine-tune its algorithms, but this autumn, the marketing world has been particularly aflutter (sorry, I couldn’t resist) about the latest update, called Hummingbird. Why...
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Talking Teradata, Future of Data-Driven Marketing with John Timmerman
To some, the concept of data-driven marketing may seem too daunting, too unfamiliar or just too confusing to tackle. It’s not an easy task to piece together what it all means and then implement...
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